Summer Slump? Here's how I make BANK for the rest of the year.

Breaking it down Month by Month so we end 2024 with a BANG.

Hi fashion founders!!!

Yes it’s mid August and you’re in the summer doldrums. I hope you’re not panicking, but instead enjoying this slower period before we ramp up for the rest of the year!

Fashion is a seasonal business, and without a doubt, summer is THE SLOWEST time. People are off enjoying their lives and being outside, and that’s just the way it is. No need to panic, but it’s good to plan for this, so you’re not shocked when it inevitably happens. (It’s the reason so many brands do Christmas in July sales, us included!).

ANYWAY. What I did want to talk about today is the REST of 2024, and how we can take advantage of these next 120-ish days to finish off the year strong. Can you believe we’re almost done with 2024. WOW.

Photo by paolo candelo on Unsplash

TLDR Summary:

Here’s how my team and I at Alala will approach the rest of 2024 to make the most of it - in terms of what to talk about and when to go on sale - because we know Q4 is for most of us, all about promos. I’ll go into a LOT more strategy, tactics and details below for my paid subscribers, but here’s the summary for all subscribers to see. PS if you’d like to see my detailed breakdown, all you need to do is upgrade your subscription!

Here’s a suggested calendar:

Labor Day Sale // September Fall Fashion // October Friends & Family Sale // November Black Friday Cyber Monday // December Holiday Gifting & Boxing Day Sale

OK. Now diving into each of these in more detail for you guys to start PLANNING! And it’s the perfect time to start is TODAY because this will all sneak up on you very quickly.

PS: Would you be interested in office hours with me once a week where I answer any of your questions about your fashion business? I am thinking of doing this for paid subscribers if there is interest - let me know!