Great post again thank you! one more question for you what would be a 'healthy' business split of wholesale vs D2C/direct retail in your store you would say? I understand that it depends on margin, overall volume and at which stage the company is at. seems like wholesale at the beginning is more like a marketing/brand building tool right?thank you!
Hi Cynthia! It really depends on your strategy and how you think you can grow. I would say wholesale adds good cashflow and volume for your brand but you lose some control and margin points.
Great post again thank you! one more question for you what would be a 'healthy' business split of wholesale vs D2C/direct retail in your store you would say? I understand that it depends on margin, overall volume and at which stage the company is at. seems like wholesale at the beginning is more like a marketing/brand building tool right?thank you!
Hi Cynthia! It really depends on your strategy and how you think you can grow. I would say wholesale adds good cashflow and volume for your brand but you lose some control and margin points.