Sell More Stuff: Wholesale 101-2

Part 2 of 3: Selling!

So many of you wanted to learn more about wholesale.

Compared to e-commerce, wholesale seems much more of a black box for fashion CEOs, especially those of us just starting out.

So this Wholesale 101 series is meant to give you a primer for how to “do” wholesale, because it is an important element for many of us to get to the $1MM mark.

I’ll break it up into 3 parts. PREPARATION, SELLING & OPERATIONS.

Please note, this is far from comprehensive. We could talk about wholesale for weeks, maybe months…. If you’d like me to dive deeper, I’d be happy to do that in subsequent newsletters, just let me know in the comments!

Photo by Alyssa Strohmann on Unsplash

OK - here we go. Part 2: SELLING

This is the good stuff!!! Now that we’re prepped (see Part 1), I’m going to dive into how we get in front of retailers.

And next week, I am going to go over what tools and assets we need to launch successfully in wholesale, including sharing some of my best tips and tricks to get buyers attention. I told you there’s a lot to a successful wholesale program!!

OK let’s break it down.

WHERE TO FIND RETAILERS:

Retail partners are everywhere, from your biggest names like Nordstrom and Revolve, to the chic jewel-box boutique with the fabulous owner on Main Street in your town.

Here’s some ways to find them and I share my BEST way (imo) to get started with Wholesale at the end of this list. So stick with me.